Urbean Joe Gourmet Coffee
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10 WAYS TO JUDGE GOOD AND BAD COFFEE
What kind of coffee drinker are you? Is Folgers fine or do you shudder to think of a day without your Italian roast? Can there be a universal right or wrong when it comes to determining personal taste? Aficionados who make tasting brews their business would like to think there is. Want to know how your cup of coffee measures up? Check out coffee expert Michaele Weissman's tips to see how to judge your java.
Michaele Weissman's 10 Ways to Judge a Cup of Coffee:
1. The Scent
Our sense of smell is much more sensitive than our sense of taste. Anyone who has been captivated by the smell of coffee won't be surprised to learn that coffee releases more aromatic compounds than any other food. These should be pleasing aromas, but bad coffee may include onion-y and vegetable-y elements in its scent.
2. The First Sip
Try tasting each new coffee black. Nothing is wrong with milk and sugar, but they alter the taste and texture of the coffee. So, when learning about coffee, it's a good idea to take a few pure sips. Also, let it cool slightly to make the range of flavors in the cup more accessible.
3. Sweetness and Saltiness
Look for an underlying natural sweetness. That taste comes from the ripeness of the coffee cherry. Professional tasters rank sweetness as the most important taste characteristic of high-grade coffee. Coffee should never taste salty. Saltiness is caused by processing defects.
4. Acidity
Taste for a bright, light acidity that is pleasing. This is not to be confused with the stomach-churning acidity that you get, say, from coffee that has been sitting on an office hotplate for four hours.
5. Texture
A nice texture for coffee has a little thickness. It's not thin and watery. The last taste you experience with good coffee should be smooth, and there should be a pleasing, sweet aftertaste.
6. Fruits and Vegetables
Finding words to describe the interplay of what our taste buds detect (sweet, sour, salty, bitter, and savory) isn't easy. Many of the world's most prized coffees, such as those from Yirgacheffe in Ethiopia, abound in flavors that are described as bright, lemony, orangey, berry-like, and floral. When the fruity flavors go bad, however, they can degenerate into vegetable tastes. Not so good. Who wants sautéed onions or steamed cauliflower in their coffee cup?
7. Spices
Exotic flavors that are spicy (think cinnamon and cloves), smoky, and woodsy can be desirable. Such tastes often appear in Indonesian coffees. In excess, they can be unpleasant.
8. Natural Sugar
Chocolaty, caramel-like, nutty, and toasty flavors come from the sugar browning that occurs during roasting. Latin American coffees at their best have lots of these yummy, warm, sweet notes. In lower quality coffees from Latin America (like some of the national brands you buy at the supermarket), this sugar browning can produce the sense of swallowing a mouthful of dry, bitter grain.
9. The Roast
Roasting can be light, medium, dark, or very dark. If you detect a burnt quality in a coffee, it may be a bad roast. In the U.S. there are regional differences in roasting. Companies from the Pacific Northwest tend toward darker roasts.
10. Espresso Notes
Espresso is made from a blend of coffees brewed under great pressure, using a large amount of coffee and a small amount of water. Espresso is dense and intense and can stand up to other flavorings. High quality espresso has just as complex a flavor range as brewed coffee. If you order an espresso in a café, the layer of reddish brown foam on the top, called the crema, should be thick and creamy, and you should be able to push it away from you with the back of a spoon. If you order a cappuccino, the milk foam should be thick, creamy, and sweet.
Tip: Knowing where your coffee comes from can help you pick one that will taste great to you. Latin American coffees tend to be chocolaty and mild. Coffees from east Africa tend to have a wake-up-your-mouth kind of perkiness that coffee pros call brightness. Coffees from Indonesia tend to be earthy, dark, and more intense.
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Posted by Michael Taylor on October 17, 2009 at 10:00pm
Hey, Urbean Joe
I joined this network cause I love coffee. And I and my friend drink at his house in the morning, tossing Ideas around @ each other. Trying to be creative, moving in the direction of business. Although, I have no former training/schooling but a burning desire to be independent for the most part. I think most would want to have some kind of financial freedom. I have actually played with the idea of selling coffee for a living but, my friend has way more experience telling good coffee from bad cof… Continue
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Urbean Joe Coffee & Tea
Our own Urbean Joe Gourmet Coffee "Danish Creme De Le Creme" and "Kings Choice NOW AVAILABLE!!! BELOW!!! FOR MORE INFO,TO SCHEDULE PRESENTATIONS OR TO ORDER COFFEE CALL URBEAN JOE GOURMET COFFEE 216-466-5520 We have a location at Crystal Towers16000 Terrace rd in East Cleveland ,Ohio 44112 from 7am till 10am We also have a location in the Shore Cultural Center 291 E 222nd St Euclid, OH 44123 11am till 2pm
WE ARE PROUD TO ANNOUNCE OUR NEW LOCATION OPENING URBEAN JOE COFFEE HOUSE @ 14805 St Clair coming December
Hello,most of you may know me as Joe Little from the group Rudeboys most famous for the mega hit "Its Written All Over Your Face",Billboard Music Award winner and Grammy Acclaim Singer,Songwriter and Producer and some of you may not know me at all,well today i stand before you coming from a diffrent angle with,
The NEW Phenomenon Urbean Joe Gourmet Coffee,"Coffee With a Touch of Soul". Once youv'e experienced the impeccable taste of Urbean Joe Gourmet Coffee you will never want to taste another.. Allow me to introduce to you my first two blends,Urbean Joe's, "Kings Choice" and "Danish Creme De Le Creme",Artisan Coffee beans designed and carefully roasted especially for the coffee drinker with a regal royal acquired taste.Urbean Joe Gourmet Coffee is the only coffee company owned by an American born African American
Urbean Joe Gourmet coffee is a movement revolutionizing gourmet coffee,bridging the gap bringing Gourmet Coffee at an affordable price.
Be a witness,be part of a new era in history,join the movement and treat your taste buds to the new King of Coffee's, Urbean Joe Gourmet Coffee and it will be "Written All Over Your Face",that youv'e tasted "Coffee With a Touch of Soul"...
Here are the principles of Urbean Joe To inspire and nurture the human Spirit and Soul— one person, one cup, and abroad all in one. Urbean Joe Coffee & Tea: It will always be, about quality. im passionate about sourcing the finest coffee beans,getting them roasting with great care. I care deeply about all of this; My work is never done. Urbean Joe Customers: When we fully engaged, we connect with, laugh with, and uplift the lives of our customers— even if just for a few moments. Sure, it starts with the promise of a perfectly made cup of Joe, but our work goes far beyond that. It’s really about human connection. Urbean Joe:` When my customers feel this sense of belonging, My Cafe` becomes a haven, a break from the worries outside, a place where you can meet with friends and time to time be entertained. It’s about enjoyment at the speed of life—sometimes slow and savored, sometimes faster. Always full of Compassion. Urbean Joe's Neighborhood: Urbean Joe's Coffee` is part of a community, and we take our responsibility to be good neighbors seriously. We want to be invited in wherever we do business. We can be a force for positive action— bringing together our Cafe`,customers and the community to contribute every day. Now we see that our responsibility—and our potential for good—is even larger. The City of Cleveland is looking at Urbean Joe to set the new standard. We are a trendsetter and will lead.
Urbean Joe's Commitment:In 2009 until, Urbean Joe is establishing The Urbean Joe Foundation to support The City of Cleveland.The Foundation’s initial focus will be to helping raise monies to fund literacy programs in the City of Cleveland and Its surrounding areas and wants to include supporting Education,youth leadership and support for the less fortunate
Living Our Values
What do business ethics and Urbean Joe's have in common? Everything. We are committed to doing what's right - from the way we source our coffee to the way we treat our customers.
Conducting business ethically, with integrity and transparency, is one of the hallmarks of our culture and complying with the letter and spirit of the law is something we do not take lightly. We empower ourself to uphold these values and provide resources to help make ethical decisions at work.
We will build our reputation on acting ethically in all of our dealings. And our success will be a direct result of this behavior. We are unwavering in our commitment to protecting our culture and supporting our core values and guiding principles.
WE ARE PROUD TO ANNOUNCE OUR NEW LOCATION OPENING URBEAN JOE COFFEE HOUSE @ 14805 St Clair coming December
Hello,most of you may know me as Joe Little from the group Rudeboys most famous for the mega hit "Its Written All Over Your Face",Billboard Music Award winner and Grammy Acclaim Singer,Songwriter and Producer and some of you may not know me at all,well today i stand before you coming from a diffrent angle with,
The NEW Phenomenon Urbean Joe Gourmet Coffee,"Coffee With a Touch of Soul". Once youv'e experienced the impeccable taste of Urbean Joe Gourmet Coffee you will never want to taste another.. Allow me to introduce to you my first two blends,Urbean Joe's, "Kings Choice" and "Danish Creme De Le Creme",Artisan Coffee beans designed and carefully roasted especially for the coffee drinker with a regal royal acquired taste.Urbean Joe Gourmet Coffee is the only coffee company owned by an American born African American
Urbean Joe Gourmet coffee is a movement revolutionizing gourmet coffee,bridging the gap bringing Gourmet Coffee at an affordable price.
Be a witness,be part of a new era in history,join the movement and treat your taste buds to the new King of Coffee's, Urbean Joe Gourmet Coffee and it will be "Written All Over Your Face",that youv'e tasted "Coffee With a Touch of Soul"...
Here are the principles of Urbean Joe To inspire and nurture the human Spirit and Soul— one person, one cup, and abroad all in one. Urbean Joe Coffee & Tea: It will always be, about quality. im passionate about sourcing the finest coffee beans,getting them roasting with great care. I care deeply about all of this; My work is never done. Urbean Joe Customers: When we fully engaged, we connect with, laugh with, and uplift the lives of our customers— even if just for a few moments. Sure, it starts with the promise of a perfectly made cup of Joe, but our work goes far beyond that. It’s really about human connection. Urbean Joe:` When my customers feel this sense of belonging, My Cafe` becomes a haven, a break from the worries outside, a place where you can meet with friends and time to time be entertained. It’s about enjoyment at the speed of life—sometimes slow and savored, sometimes faster. Always full of Compassion. Urbean Joe's Neighborhood: Urbean Joe's Coffee` is part of a community, and we take our responsibility to be good neighbors seriously. We want to be invited in wherever we do business. We can be a force for positive action— bringing together our Cafe`,customers and the community to contribute every day. Now we see that our responsibility—and our potential for good—is even larger. The City of Cleveland is looking at Urbean Joe to set the new standard. We are a trendsetter and will lead.
Urbean Joe's Commitment:In 2009 until, Urbean Joe is establishing The Urbean Joe Foundation to support The City of Cleveland.The Foundation’s initial focus will be to helping raise monies to fund literacy programs in the City of Cleveland and Its surrounding areas and wants to include supporting Education,youth leadership and support for the less fortunate
Living Our Values
What do business ethics and Urbean Joe's have in common? Everything. We are committed to doing what's right - from the way we source our coffee to the way we treat our customers.
Conducting business ethically, with integrity and transparency, is one of the hallmarks of our culture and complying with the letter and spirit of the law is something we do not take lightly. We empower ourself to uphold these values and provide resources to help make ethical decisions at work.
We will build our reputation on acting ethically in all of our dealings. And our success will be a direct result of this behavior. We are unwavering in our commitment to protecting our culture and supporting our core values and guiding principles.
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